Read previewSome tech devotees already seem to be losing interest in Apple's Vision Pro just months after the futuristic headset hit the market. That's bad news for Apple, which spent eight years and billions of dollars creating the Vision Pro. Apple has seemingly responded to the growing disinterest by boosting marketing around the device, evidenced by the Vision Pro's prime placement on the company's website. The Vision Pro requires its wearer to attach a battery, start the device, and move through its interface each use. BI's Jordan Hart foresaw some of those issues back in February, writing that she was running out of reasons to wear the Vision Pro after just one week.

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Persons: —, Mark Gurman, Apple, Gurman, BI's Jordan Hart, he'd Organizations: Service, Apple's Vision, Apple, Business, Vision